Wednesday, June 13, 2012

New Ebook Player? UK Supermarket Giant Sainsbury?s Buys HMV?s 64% Stake In Anobii For ?1

anobiiA sudden, but perhaps unsurprising, bit of e-book M&A today in the UK: the music and entertainment company HMV is selling its 64 percent stake in e-book retailer Anobii to the supermarket chain Sainsbury's, for the princely sum of ?1 ($1.55). The deal will give Sainsbury's a jump start into the e-book market as part of its stated strategy of becoming a bigger player in the digital media business. It has been gradually building this up since 2010, although without much fanfare: in November of that year it launched its Sainsbury's Entertainment brand; in October 2011 it bought online entertainment company Global Media Vault; and earlier this year it started its own music downloading service. It also gives Sainsbury's a window for international expansion: Anobii currently has 60,000 customers -- not just in the UK but internationally.

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