Financing & Franchising- What You Need To Know | Business ...

Franchisee Training: More Than Basic Training
Franchisees need training from franchisors. They require extensive knowledge about the critical aspects of their franchise. A franchisee training program should cover product knowledge, marketing and sales strategies, operation and administration systems, staff hiring and training procedures, as well as customer service. Since running a franchise differs greatly from working in a medium-to-large sized company, franchisees require an intensive, all-inclusive introductory course.
Within the average company, one or more individuals can be responsible for a specific function. Yet a franchisee can be performing varied roles and wearing many ?hats? within a franchise. One needs to be trained in several areas. It does not follow that a franchisee must be an expert at every job. Attaining perfection in every skill would be an impossible goal and an unnecessary characteristic. Franchisees must have sufficient knowledge to operate efficiently and perform any task within their business.
The simplest job within a franchise can require different skills. Calling on an executive, building a relationship with management, and signing clients up for a service seems like the perfect fit for the franchisee who thrives in sales. Yet before that sale is completed, a franchisee might have to fulfill up to ten distinct roles.
The final sale happens after the franchisee has worn ?hats? such as reception, marketing distribution in the local market, finding and cultivating leads, scheduling appointments, creating a client needs assessment and proposal development, pricing, customer service, and administration (accounting, bookkeeping, paperwork). Within more complicated set-ups, franchisees can find themselves taking on even far more than ten roles. Franchisees can be required to deal with everything from technical issues around machinery to managing the retail counter.
Franchisees might have to hire and manage staff, interact with customers, and do the bookkeeping. For instance, running a printing franchise could mean that an individual could have to do typesetting, layout and design services, copying and fax services, as well as manage internet/e-mail, document manipulation, and book and binding services. A franchisee must be trained in all areas which will have relevance to their business. The quality and depth of the training must enable a franchisee to set up a business and get it into operation mode at peak performance.
Franchisees should always request that franchisors explain their training program in detail. They should inquire about the vital elements which should be present in every franchisee training course. Franchisees should know about the subjects covered in the program and the time spent on different topics.
Ask how much detail will be provided about products including product development, manufacturing, and delivery. Inquire about the attention paid to learning about sales and marketing techniques. Explore the issue of customer service and how they follow up with customers.
Franchisees should not accept a vague answer about training from a franchisor. Finding out that a program takes two weeks to complete is not sufficient information. Franchisees deserve to know the details about their training program. Franchisee training should cover the basic aspects of your business but in thorough detail and the content should cover all areas which have significance to your franchise.

Richard Verkley, the Go-to Franchising Man, is the franchise business expert to go to for all your franchise business opportunity needs. Consistently number one in new franchise sales within numerous small business and franchise opportunities, Richard is renowned worldwide for his expertise in the franchising industry. During his 23 years of experience with every level of franchise opportunity, Richard has received numerous awards including International Master Licensee of the Year and Global Master Franchisee of the Year. The creator of a global business coaching franchise, Richard Verkley is the worlds choice for franchising information and advice.

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