America?s Next Top Model Boosts Its Social Strategy With User Voting And Video Comments

If you're a fan of competitive reality shows like America's Next Top Model, waiting for the next season can be a drag. But this off-season, while the show is recording, the producers have added a fan vote component that will allow viewers to weigh in on the photo shoots that the models have taken part in. It's also going beyond just letting fans cast a vote and leave comments by text -- they're also able to record a video to share their thoughts. Today, and every few days throughout the shooting schedule of ANTM, a group of photos are uploaded to the web and fans are able to vote on their favorites. Fan votes will count toward the outcome of the show, with the aggregate audience becoming a "fifth judge," along with the three regular judges and a weekly guest judge who joins the cast. And the producers will use some fan videos during the show itself, allowing a few lucky participants to actually be on TV.

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